Beaker Industry Reports

We’re taking a new approach to market insights & research for Beauty professionals.

Founder & Chemist Lizzy brings her technical background and millennial marketing expertise to critical analyses of chemistry in the consumer experience. Her goal is to democratize access to credible chemical information & provide theory on its implications in product development and user experience.

2020 Trend Theories→

The Future of Beauty lies in making intentional ingredient choices and in finding ethical arguments for monetized transparency, among other things. Lizzy hypothesizes the forces shaping our industry.

The Know List→

A comprehensive list of 493 banned or avoided skincare chemicals. Includes analyses of safety claims and research data on parabens, sulfates, retinoids & more.

The Chemistry of Claims→

A comprehensive rundown of 13 cosmetic claims. Includes an analysis of requirements for and implications of “clean,” “sustainable,” “paraben-free” & more claims.

more reports released periodically