2020 Trend Theories

coming soon

The Future of Beauty lies in making intentional ingredient choices and in finding
ethical arguments for monetized transparency, among other things.
Lizzy hypothesizes the forces shaping our industry:

What role will your brand play?

First version published by Beauty Independent
3 January 2020

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featuring:

  1. Source-Backed Creative Content

  2. A Conscious Supply Chain

  3. Utility-over-Trend as a Trend

  4. Community Consumerism