The Chemistry of Claims

coming soon

A comprehensive rundown of 13 cosmetic claims.

What’s more important to your formulas: the chemicals you include or the chemicals you avoid? 🤔 How do your chemical choices inform the veracity and credibility of your marketing and label claims?

 featuring:

Alcohol-Free

Clean

Creulty-Free

Gluten-Free

Mineral-Oil Free

Natural

Organic

Paraben-Free

Petrolatum-Free

Sulfate-Free

Synthetic-Free

Sustainable

Vegan